Mark Otter is the CEO, President and Managing Member for MassageLuXe and serves as a member of the advisory council for the company’s franchisees. Prior to joining the MassageLuXe team as Chief Operating Officer, Mark spent 7 years as a Division President for the Steak N Shake brand and 5 years as a franchisee of J Buck’s Restaurant. Mark’s early career was spent with Buffet’s, Inc., where he worked his way through the ranks from General Manager to Regional Vice President of Operations during his 12 years there.
Mark’s greatest strengths are his drive, leadership, and ability to unite a team around a common goal – even during the most challenging of times. Those attributes, combined with Mark’s experience as a franchisee, have been instrumental in strengthening the relationship between the franchise owner and franchisor. MassageLuXe has enjoyed a renewed sense of excitement under Mark’s guidance and is well positioned for continued growth and success under his leadership.
Mark lives in St. Louis with his wife and daughter. He is an avid golfer and spends much of his free time trying to beat his daughter on the links, with very limited success.
Stephanie Struckhoff is the Vice President of Marketing for MassageLuXe and has been an integral team member of the company since its inception in 2007. She is responsible for overseeing the marketing and graphic design departments. Stephanie began her career with the organization in 1999, working part-time in sales for MassageLuXe’s sister company, Tanco.
As a tenured veteran, Stephanie is a well-respected member of the executive management team at MassageLuXe. She is a “hands on” manager, working directly with the franchisees to ensure they are equipped with the marketing tools required to set them up for success. The fact that she has spent her career in various positions within the company, inside and outside of salons and spas, gives her a unique vantage point from which to create and implement effective marketing plans for MassageLuXe.
Stephanie has worked on many successful fundraising campaigns benefitting The Muscular Dystrophy Association, Gateway to Hope STL, and the Missouri Special Olympics.
Stephanie holds a bachelor’s degree in Health Care Management from Harris-Stowe State University. She lives in the St. Louis area with her husband and 3 daughters. Most of her “down time” is spent shuttling the girls to and from commitments, however, she enjoys coaching her daughters’ volleyball team and playing sand volleyball from time to time.
Cookie Pangilinan serves as the Chief Financial Officer of MassageLuXe. As a member of the executive management team, Cookie is responsible for managing the company’s finances, budgeting, financial planning, franchise documents, taxation, legal issues, facility and risk management and human resources.
Cookie had over 25 years of accounting experience before joining MassageLuXe at its inception. Prior to MassageLuXe, she was CFO at a real estate conglomerate. She has over 20 years of experience as a CPA, where she focused on auditing, taxation and business consulting and held various leadership roles.
Cookie holds a Master of Science degree in Taxation from Fontbonne University and a Bachelor of Science degree in Accounting from Quincy University. She has served as an adjunct professor for both of her alma maters. She is also an active member of the Missouri Society of CPAs.
Cookie enjoys traveling and is a die-hard St. Louis Cardinals baseball fan. She resides in the St. Louis area and has two sons, two daughters-in-law and one granddaughter, all of whom she loves to drag to as many Cardinal games as possible.
Jason Malacarne is the Vice President of Operations for MassageLuXe and represents the company as a member of the franchisee advisory council. Jason began his career in 2010 as an assistant manager at one of the first 3 spas the company had opened. An entrepreneur at heart, Jason became a partner in a small restaurant chain at just 21 years of age and is currently a partner in the first MassageLuXe spa opened.
Jason’s passion, work ethic and ability to relate to franchisees and their issues has been invaluable in his role with the company. Jason and his operations team pride themselves on the top notch customer service they provide the franchisees. He considers his team second to none when it comes to partnering with franchise owners to provide them the support and guidance needed for success.
Jason graduated magna cum laude from Southern Illinois University with a Liberal Arts degree. He was first introduced to the Health and Wellness Industry at the age of 26, when he became a personal trainer at one of the top fitness centers in the St. Louis area.
Jason lives in the St. Louis area with his beautiful daughter, who is the light of his life. He is a man of strong faith and considers his role as Dad to be the most important and rewarding endeavor of his life.